Int. J. of Technology Intelligence and Planning   »   2012 Vol.8, No.1

 

 

Title: Scenario planning for innovation development: an overview of different innovation domains

 

Authors: J. Fähling; M.J. Huber; F. Böhm; H. Krcmar; J.M. Leimeister

 

Addresses:
Technische Universität München, Chair for Information Systems (I17), Boltzmannstr. 3, 85748 Garching b. München, Germany.
Technische Universität München, Chair for Information Systems (I17), Boltzmannstr. 3, 85748 Garching b. München, Germany.
Technische Universität München, Chair for Information Systems (I17), Boltzmannstr. 3, 85748 Garching b. München, Germany.
Technische Universität München, Chair for Information Systems (I17), Boltzmannstr. 3, 85748 Garching b. München, Germany.
Universität Kassel, Chair for Information Systems, Nora-Platiel-Straße 4, 34127 Kassel, Germany

 

Abstract: Innovations expressed by customers are often unstructured, unclear, and ambiguous, making it difficult to interpret customers' contributions, integrate them into a company's R&D department and transfer them into comprehensible requirements for the development of product, service or software innovations. To close this gap, the paper presents scenarios as a technique to support communication between customers and developers along the R&D process and to reduce feedback cycles. A basic understanding of scenarios and their application in innovation management is delivered by outlining scenario definitions, identifying dimensions for the classification of scenarios, and providing an overview of scenario representation techniques for different innovation domains.

 

Keywords: scenario planning; innovation management; customer integration; customer requirements; R&D; research and development; scenarios; scenario representation.

 

DOI: 10.1504/IJTIP.2012.047379

 

Int. J. of Technology Intelligence and Planning, 2012 Vol.8, No.1, pp.75 - 94

 

Available online: 17 Jun 2012

 

 

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