Title: Measuring satisfaction in buyer-supplier relationship from suppliers perspective

Authors: Purushottam L. Meena; S.P. Sarmah; Santanu Sinha

Addresses: Department of Industrial Engineering and Management, IIT Kharagpur, West Bengal – 721 302, India. ' Department of Industrial Engineering and Management, IIT Kharagpur, West Bengal – 721 302, India. ' Decision Sciences and Algorithms Lab, Tata Consultancy Services, Mumbai – 400 093, Maharashtra, India

Abstract: Supplier performance evaluation in buyer-supplier relationships from the buyer perspective is an important research issue among researchers and practitioners. Many studies have been conducted to measure the buyer's satisfaction with the supplier's performance in buyer-supplier relationships. However, very few studies present in the literature that deal with measurement of suppliers' satisfaction in buyer-supplier relationships. The purpose of this study is to identify the factors that affect the suppliers' satisfaction in buyer-supplier relationships and explore their relationships with suppliers' satisfaction. A questionnaire survey was conducted among 300 suppliers organisation. Based on the influencing factors, four hypotheses were developed and tested in the framework of structural equation modelling.

Keywords: supplier satisfaction; buyer-supplier relationship; supply chain management; SCM; structural equation modelling; satisfaction measurement; performance evaluation.

DOI: 10.1504/IJBPSCM.2012.044974

International Journal of Business Performance and Supply Chain Modelling, 2012 Vol.4 No.1, pp.60 - 74

Published online: 11 Aug 2014 *

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