Title: Launching an existing product to a new demographic area: strategic plans and system reconfiguration
Authors: Kazi Badrul Ahsan; Mohammad Marufuzzaman
Khulna University of Engineering and Technology, Khulna 9203, Bangladesh
Faculty of Engineering and Applied Science, University of Regina, Regina, SK S4S 0A2, Canada
Abstract: In this paper, a particular product is selected to analyse its current technical and marketing condition, and based on this, a suitable roadmap is presented to improve the market share of that product step by step to a new demographic area. This paper concentrated on system reconfiguration and has revealed all the critical points of improvement so that the profit will be greater than before satisfactorily. It will help not only the existing organisations to improve their market share, but also to contribute the new organisations in taking appropriate business plan for better competition and existence.
Keywords: market strategy; balancing efficiency; system reconfiguration; supply chain management; SCM performance measurement indices; market share; new demographic areas; product launch; business plans.
Int. J. of Industrial and Systems Engineering, 2012 Vol.10, No.1, pp.117 - 133
Available online: 21 Nov 2011