Title: Pre-commercialisation activities in external exploitation of technology
Author: Antero Kutvonen, Marko T. Torkkeli, Binshan Lin
Address: Lappeenranta University of Technology, Prikaatintie 9, FIN-45100 Kouvola, Finland. ' Technology and Business Innovations, Lappeenranta University of Technology, Prikaatintie 9, FIN-45100 Kouvola, Finland. ' Louisiana State University in Shreveport, One University Place, Shreveport, LA 71115, USA
Journal: Int. J. of Innovation and Learning, 2010 Vol.8, No.2, pp.208 - 230
Abstract: While external knowledge acquisition is well studied and understood, the external exploitation side of open innovation remains challenging. First we present the contemporary process models for external exploitation, describing the different steps along with relevant challenges and actions. Then, we identify major overall challenges in external knowledge exploitation and investigate limitations to applying open innovation approaches. Finally we find recurring themes in literature implying that pre-commercialisation phase activities may provide the critical support for successful management of external exploitation of non-core technologies. We conclude with implications for innovation and learning as well as the identification of promising further research avenues.
Keywords: technology transfer; external technology exploitation; open innovation; pre-commercialisation; external technology commercialisation; technology marketing; innovation.