Int. J. of Electronic Finance   »   2010 Vol.4, No.3

 

 

Title: Personal innovativeness, security and privacy as determinants of e-trading adoption

 

Author: J.C. Roca, J.J. Garcia Machado, J.J. De La Vega

 

Addresses:
Department of Financial Economics, Accounting and Operational Management, University of Huelva, Plaza de la Merced, No. 11, 21002, Huelva, Spain.
Department of Financial Economics, Accounting and Operational Management, University of Huelva, Plaza de la Merced, No. 11, 21002, Huelva, Spain.
Department of Financial Economics, Accounting and Operational Management, University of Huelva, Plaza de la Merced, No. 11, 21002, Huelva, Spain

 

Abstract: Motivated by the growing interest in electronic brokerage firms, we focus our research questions on examining the factors that contribute to acceptance of online trading systems. The research model, based on a Technology Acceptance Model (TAM) and added perceived security, perceived privacy and personal innovativeness, was tested by means of a Partial Least Square (PLS) modelling approach. The findings indicate that perceived security, Perceived Usefulness (PU) and personal innovativeness are positively related to behavioural intentions.

 

Keywords: electronic trading; e-trading; security; privacy; personal innovativeness; innovation; electronic brokerage; e-brokerage; brokers; stock exchanges; online trading; internet; world wide web; technology acceptance models; partial least square; perceived usefulness; perceptions; behavioural intentions; electronic finance; e-finance.

 

DOI: 10.1504/IJEF.2010.034033

 

Int. J. of Electronic Finance, 2010 Vol.4, No.3, pp.269 - 286

 

Available online: 06 Jul 2010

 

 

Editors Full text accessAccess for SubscribersPurchase this articleComment on this article