Title: Event and network management: application of EFQM for tourist destinations
Author: Gokce Ozdemir, Metin Kozak
Faculty of Economics and Administrative Sciences, Yasar University, Universite Cad. No. 35-37 Bornova/Izmir, Turkey.
School of Tourism and Hospitality Management, Mugla University, 48170 Kotekli/Mugla, Turkey
Abstract: Given the importance of event organisations within a specific tourism destination, the main objective of this paper is to introduce the 2005 Universiade Summer Games held in Izmir, Turkey, as a case study, which will be assessed from various perspectives in the context of event and network management. Primary data collection was based on a face to face interview and a telephone conversation carried out among those people taking a direct responsibility in this organisation. The expected consequent benefit would lead to the promotion of destinations both at the local and national levels.
Keywords: event management; network management; destination marketing; EFQM; TQM; total quality management; tourist destinations; tourism; Universiade Summer Games; Turkey.
Int. J. of Tourism Policy, 2009 Vol.2, No.4, pp.262 - 273
Available online: 25 Sep 2009