Title: The role of design in the management of technology
Author: John F. Coplin
Address: Director of Design, Rolls-Royce Ltd, Derby, UK
Abstract: Design is concerned with maximizing the worth of scientific discovery and advanced technology. It is a highly professional, multidisciplinary, integrating function, creating packages to satisfy end-users in highly competitive global markets, in a manner which enables the producer to achieve a satisfactory and predictable financial return. The design definition of a product is the foundation upon which all other functions in a company's organization build to add their, equally important, functional value. Without a design, there is nothing to sell, manufacture, manage or support, and there is no wealth creation – only costs. This paper looks at the process of design, and the tools used to maximize the worth of advanced technology.
Keywords: product design; design management; design process; design tools; computer aided design; CAD; manufacturing; marketing; cost control; competitiveness; technological innovation; creativity; technology management; advanced technology.
Int. J. of Technology Management, 1986 Vol.1, No.3/4, pp.351 - 376
Available online: 27 May 2009