Int. J. of Technology Management   »   1988 Vol.3, No.6



Title: Evolution of an engineering organization


Author: R.G. Bertodo


Address: Director, Product Engineering, Austin Rover Group, UK


Abstract: In automotive engineering, the attainment of 'superb quality' as perceived by the customer is the only assurance of market acceptability and competitiveness. Traditional design methodologies have been demonstrated as inadequate and incapable of meeting customer needs and expectations. This paper describes how Austin Rover Group has implemented organizational, managerial and operational changes to bring about an alternative design logic. Although the transition was broadly successful, different areas showed different rates of progress. A preliminary quantification of the benefits is presented.


Keywords: automotive engineering; organisational change; organisational structure; product engineering; organisational adaptation; Austin Rover Group; automobile industry; product design; vehicle design.


DOI: 10.1504/IJTM.1988.025999


Int. J. of Technology Management, 1988 Vol.3, No.6, pp.693 - 710


Available online: 26 May 2009



Editors Full text accessPurchase this articleComment on this article