Title: Moving towards a single market
Author: Mark Snowdon
Address: Vice-President, Booz, Allen and Hamilton Inc., 58 Avenue Kleber, 75784 Paris Cedex 16, France
Abstract: The removal of market barriers in Europe will lead to major changes in the structure of the automotive component industry. This paper examines the implications of a more unified European market, and the wider movement towards a single global marketplace. It sets out the tasks for vehicle manufacturers and the supplier industry in revising business patterns, and looks at the scope for strategic alliances.
Keywords: automobile industry; automotive components; global marketplace; European unification; strategic alliances; European single market; vehicle manufacturers; automotive suppliers.
Int. J. of Technology Management, 1988 Vol.3, No.6, pp.643 - 655
Available online: 26 May 2009