Int. J. of Technology Management   »   1988 Vol.3, No.6

 

 

Title: Moving towards a single market

 

Author: Mark Snowdon

 

Address: Vice-President, Booz, Allen and Hamilton Inc., 58 Avenue Kleber, 75784 Paris Cedex 16, France

 

Abstract: The removal of market barriers in Europe will lead to major changes in the structure of the automotive component industry. This paper examines the implications of a more unified European market, and the wider movement towards a single global marketplace. It sets out the tasks for vehicle manufacturers and the supplier industry in revising business patterns, and looks at the scope for strategic alliances.

 

Keywords: automobile industry; automotive components; global marketplace; European unification; strategic alliances; European single market; vehicle manufacturers; automotive suppliers.

 

DOI: 10.1504/IJTM.1988.025994

 

Int. J. of Technology Management, 1988 Vol.3, No.6, pp.643 - 655

 

Available online: 26 May 2009

 

 

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