Explicating professional boxers' narrative dynamics towards competitive aggressiveness and potential market entry
by Antti Kauppinen
International Journal of Sport Management and Marketing (IJSMM), Vol. 19, No. 1/2, 2019

Abstract: Research on subversive entrepreneurship considers the process in which firms outperform rivals when entering the market. Although the research has recognised that firms try to destroy the existing market while creating a new one, it still does not specify the narrative dynamics of subversive market entry. In this study, the market entry was studied in a non-business context (i.e., professional boxing), which widens the view of who could be entrepreneurial individuals. The subversive attributes were measured (applied both in boxing and business) in pre-event narratives that were then related to the competitive aggressiveness in post-event interview narratives. The results show a U-shaped relationship between the optimism and competitive aggressiveness content in these narratives and a negative linear relationship between these same variables. The result of an event moderates this effect into a positive one. These results contribute to the sport management literature by offering a perspective of sportsmen as entrepreneurial narrative generators and potential future entrepreneurs.

Online publication date: Fri, 14-Dec-2018

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Sport Management and Marketing (IJSMM):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com