Knowledge based mass customisation strategies: cases from Finnish metal and electronics industries
by Mikko Ruohonen, Jaakko Riihimaa, Marko Makipaa
International Journal of Mass Customisation (IJMASSC), Vol. 1, No. 2/3, 2006

Abstract: The rise and development of e-business has transformed many traditional markets and created new ones. Companies have been forced to be more customer-oriented and to consider different mass customisation strategies. We outline in this research the development paths of forty case companies in Finnish metal and electronics industries. The objective was to find out the state of the art in e-business strategies in each company and how it is related to utilisation of mass customisation strategies. The 'Four evolutionary phases of e-business' is suggested as the companies move towards to what we call knowledge business (k-business) era.

Online publication date: Thu, 12-Jan-2006

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