Empirical investigation on consumer purchase intentions in a growing competitive marketing environment Online publication date: Wed, 26-Dec-2012
by A.M. Sakkthivel; M.K.G. Rajev
International Journal of Electronic Finance (IJEF), Vol. 6, No. 3/4, 2012
Abstract: The paper aims to build an empirically proven model of variables that influence consumer purchase intentions in a growing competitive marketing environment. The research identified that the entire marketing mix variables viz. product attributes, price attributes, promotion attributes and place/distribution attributes have a significant impact over consumer purchase intentions in a growing competitive environment. However, product and price attributes enjoy more influence than that of other variables.
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Finance (IJEF):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email subs@inderscience.com