Launching an existing product to a new demographic area: strategic plans and system reconfiguration
by Kazi Badrul Ahsan; Mohammad Marufuzzaman
International Journal of Industrial and Systems Engineering (IJISE), Vol. 10, No. 1, 2012

Abstract: In this paper, a particular product is selected to analyse its current technical and marketing condition, and based on this, a suitable roadmap is presented to improve the market share of that product step by step to a new demographic area. This paper concentrated on system reconfiguration and has revealed all the critical points of improvement so that the profit will be greater than before satisfactorily. It will help not only the existing organisations to improve their market share, but also to contribute the new organisations in taking appropriate business plan for better competition and existence.

Online publication date: Sat, 20-Dec-2014

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