An integrated analysis of factors affecting consumers' purchase intention toward batik: a comparative study between Indonesia and Malaysia
by Keni Keni; Lerbin R. Aritonang R.; Ary Satria Pamungkas; Nicholas Wilson
International Journal of Management Practice (IJMP), Vol. 15, No. 1, 2022

Abstract: This paper was written to understand which factors play a significant and important role in determining consumers' intention to purchase batik in Indonesia and Malaysia. This study implements the survey method, with questionnaires as the tools which had been used to collect all of the data required in this study. A total of 208 samples were collected in Indonesia, while a total of 204 samples were collected in Malaysia. All the respondents were those who have bought, used, or purchased batik for the past two years. After collecting all the data required in this study, the data were then analysed using PLS-SEM method in order to understand and gather some important information regarding the relationships between variables assessed in this study. After analysing all data, it can be concluded that in Indonesia, only perceived value has a direct and significant impact on purchase intention, while in Malaysia, only perceived quality has a significant and positive impact toward purchase intention through trust.

Online publication date: Fri, 24-Dec-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Management Practice (IJMP):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com