Managing complexity through business relationships: the case of the Swedish electricity market
by Lennart Haglund; Tommy Kovala; Cecilia Lindh
International Journal of Management and Decision Making (IJMDM), Vol. 18, No. 2, 2019

Abstract: In the industrial market, electricity is an essential resource for production, as a stop in its flow may cause expensive production loss and thus tremendous cost. This strong resource dependence and the inevitable competition that comes with deregulation of the market, makes the electricity business complex and relationships of long-term orientation to form. To study such relationships, a mixed method is applied to provide contextual knowledge: by four interviews and a descriptive model and a structural model with three hypotheses developed (n = 122). Managers of products that may seem simple and traded in a market where low cost prevails should think again - stable relationships are a necessity for rational decisions also in this case, particularly since interdependence is influential.

Online publication date: Fri, 29-Mar-2019

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