Attitudes towards sexual images in Chinese advertisements by religion Online publication date: Thu, 02-Jul-2015
by David S. Waller; Kim-Shyan Fam
International Journal of Chinese Culture and Management (IJCCM), Vol. 3, No. 4, 2015
Abstract: During the Cultural Revolution both advertising and various forms of religion were banned, while since the 1970s the opening up of the Chinese market has seen an increase in international organisations advertising and the officially atheist government recognising that religion as an important element in peoples' lives. This paper looks at the results of a survey of 603 people (497 Atheists and 106 Buddhists) to determine their level offence towards nudity and underwear images in advertising, and ways to reduce the offensiveness. The results will assist companies in becoming more responsible for the images that they show in China.
Online publication date: Thu, 02-Jul-2015
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Chinese Culture and Management (IJCCM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org