Dimensions of behaviour change
by Johannes Zachrisson Daae; Casper Boks
J. of Design Research (JDR), Vol. 12, No. 3, 2014

Abstract: There is a significant potential for obtaining environmental benefit from designing products in a way that makes people use them optimally. Recent literature has proposed a number of dimensions to be considered in the process of designing such products. However, the selection of these dimensions appears to be based mostly on the intuition of the researchers, with no documented empirical investigations. The study described in this paper investigated this potential, through five workshops with designer practitioners. This resulted in the identification of 55 variations of how to affect behaviour, which are categorised into nine dimensions. These cover both the dimensions already known from literature and suggest new dimensions, and contribute as such with new perspectives for understanding how design for sustainable behaviour can be successful. These dimensions have formed the basis for the development of a tool, Dimensions of Behaviour Change, which was prototyped and tested in a design workshop. The results from the testing suggest that the tool helps designers consider more aspects of how to affect behaviour through design.

Online publication date: Sat, 30-Aug-2014

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