Competency assessment of the retail staff in top stores of Adidas India
by Manosi Chaudhuri; Sakshi Puri
International Journal of Human Resources Development and Management (IJHRDM), Vol. 13, No. 2/3, 2013

Abstract: Adidas intended to change the way its franchisee stores managed their human resources. It aimed to structure and benchmark the various human resource activities at the level of each store. The competency assessment approach, which has long demonstrated value to the HR departments in the areas of recruitment and selection, training and development, performance management and in total for the staff's self-development, was used for this purpose. An exploratory study was conducted by using in-depth interviewing and observation. After critically analysing the data, recommendations and suggestions were made to enhance the performance of stores by making improvements in training programmes and adding new dimensions to the already existing behaviours.

Online publication date: Sat, 19-Jul-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Human Resources Development and Management (IJHRDM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email