Understanding the future of the environmentally friendly Batik Industry in Malaysia
by Mohamad Saifudin Mohamad Saleh; Nia Izzati Azrin; Naziru Alhaji Tukur; Shaidatul Akma Adi Kasuma
International Journal of Sustainable Society (IJSSOC), Vol. 16, No. 3, 2024

Abstract: Recently, the concept of environmental-friendly has been introduced for batik entrepreneurs, where they are encouraged to produce batik that uses natural dye to minimise threats to environmental safety. Although concerning this issue, there is limited literature available on this subject in the context of Malaysia. Therefore, this study aims to narrow the gap in this field by addressing the following objectives: to examine the knowledge and acceptance of batik entrepreneurs towards the production of environmentally friendly batik products; and to investigate the challenges faced by batik entrepreneurs in Malaysia in producing environmentally friendly batik. To achieve these, a series of interviews were conducted with six batik entrepreneurs in the Northern region of Malaysia. The results indicate a good level of knowledge among the entrepreneurs on environmentally friendly batik products and processes. However, their acceptance level is rather low, as they face many challenges in maintaining green initiatives, primarily the high cost of fabrication.

Online publication date: Tue, 06-Aug-2024

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