The customer trust evaluation of e-commerce market based on portfolio weighting: cloud model
by Wei Chu; Huaxi Chen
International Journal of Environment and Pollution (IJEP), Vol. 71, No. 1/2, 2022

Abstract: In order to improve the evaluation effect of customer trust in e-commerce market, this paper studies the evaluation method of customer trust in e-commerce market based on combination weighting and cloud model. According to the technical, business, the customer first three factors, e-commerce market customer trust evaluation index system; then the combined weight of evaluation index is determined by the improved analytic hierarchy process (AHP) and entropy method; finally through the cloud model building customer trust evaluation level discriminant model, introducing fuzzy entropy for final evaluation results. Experiments show: the method is constructed of the evaluation index in the index layer Cronbach 's were significantly higher than 0.7, shows that this method has a better effect of index system building, can effectively promote the electronic commerce often customer trust evaluation results.

Online publication date: Tue, 18-Jul-2023

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