Unravelling design intelligence: from semiotics to aesthetics
by Mario Alberto Morales Domínguez
J. of Design Research (JDR), Vol. 20, No. 3, 2022

Abstract: Design thinking has stressed that there is a particular type of design intelligence. This paper has the objective of developing a theory of this kind of design intelligence, taking into account its grounding in semiotics but moving the discussion toward aesthetics: the argument is that, if design intelligence has any originality, it is due to its connections with art. First, there is a historical account of the way in which design inherited a rationalism framed by semiotic debates. Then, following the recent focus on iconological studies, we defend that the design intelligence has more to do with the logic of visual culture than that of signs. Hence, we propose that it is possible to retrace design intelligence grounding it on artistic sensibility and imagination.

Online publication date: Fri, 21-Apr-2023

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the J. of Design Research (JDR):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com