E-business enabled customer service management and its performance: evidence from Indian micro, small and medium enterprises
by L. Aravindh Kumaran; J. Hemalatha
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), Vol. 8, No. 1, 2023

Abstract: Globalised business environment has led to the adoption of e-business systems by large enterprises (LE) as well as micro, small and medium enterprises (MSMEs) to remain competitive and for business sustainability. E-business enables integration of key supply chain activities to increase efficiency and responsiveness along end-to-end supply network. Customer service management is one of the key components of supply chain management. Efficient and highly responsive customer service management is needed to attract and retain customers. To have a deeper understanding on the same, the study unearthed e-business enabled customer service management decision factors that influence performance of customer service management. Stepwise regression is performed on the data collected from micro, small and medium enterprises in India. The results highlighted that of the eight identified decision factors, four were found to significantly impact performance of customer service management. The study has implications for both entrepreneurs/managers of MSMEs as well as academicians.

Online publication date: Wed, 14-Dec-2022

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