The effects of technology, organisation and environmental factors on small firm entry to electronic marketplace: a developing country perspective
by Md Imran Hossain; Md Shah Azam
International Journal of Electronic Business (IJEB), Vol. 18, No. 1, 2023

Abstract: This study attempts to construct a theoretical framework and finally examines the magnitude of the effects of various internal and external factors on Bangladesh's small firm entry to e-marketplace. To attain the research objectives, technology, organisation and environment framework (Tornatzky and Fleischer, 1990) was employed to construct an initial research model which was further fine-tuned through field study. A mixed method research approach (i.e., qualitative field study followed by a quantitative survey) was employed to develop the research model and test hypothesised relationships among the study constructs. A PLS based structural equation modelling was employed with a dataset of 416 SMEs which were collected through a questionnaire survey from different small firms in Bangladesh selected by applying a probability sampling technique. The structural model estimates reveal significant association of perceived compatibility, owner innovativeness, and customer readiness with small firm willingness to participate in electronic marketplace. The study concludes with implications.

Online publication date: Wed, 07-Dec-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:

Username:        Password:          Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com