Strategic pathways to ICT adoption in SMEs: evidence from Greece
by Ioannis Giotopoulos; Alexandra Kontolaimou; Efthymia Korra; Aggelos Tsakanikas
International Journal of Entrepreneurship and Small Business (IJESB), Vol. 46, No. 4, 2022

Abstract: This paper explores the impact of different strategic practices on firms' ICT adoption. Drawing on push-pull theories it is argued that business strategies which are strongly linked to the market and/or customer needs are most likely to pull the adoption of ICT. Strategies that mainly confine their scope to the characteristics of the products, implying a more loose connection with the market, are expected to push the ICT adoption process. The empirical analysis based on a large-scale survey on 3,500 Greek SMEs confirms the significance of market-based strategies for ICT adoption. The ordered probit estimations show that market driven strategies (marketing differentiation and market diversification) increase the likelihood of adopting ICT in SMEs while generic competitive strategies (low cost position and product differentiation) do not play any significant role in the adoption of new technologies in most cases. The results appear to be largely robust across different ICT adoption measures.

Online publication date: Tue, 09-Aug-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Entrepreneurship and Small Business (IJESB):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email