Garut value co-creator: fostering the growth of SMEs in Garut to attract more customers
by Dini Turipanam Alamanda; Grisna Anggadwita; Gadaf Rexhepi; Abdullah Ramdhani
European J. of International Management (EJIM), Vol. 16, No. 3, 2021

Abstract: Garut is one of the districts in Indonesia that is known to have great potential in small and creative businesses. Several industries have been transformed from local industries into national industries, one of which is the famous traditional snack in Garut, namely Dodol Garut. Unfortunately, the development of local industry still faces obstacles in market development due to lack of synergy and collaboration between industries. Co-creation of superior products from Garut is offered as a method that can be applied. The DART model consisting of dialogue, access, transparency and technology is used to evaluate the potentials of the new service system that can be adopted in the future by value co-creators including Garut District Government. The results showed that creative industries in Garut Regency have great potential to co- create new innovative products as the result of the combination of various industries in a newly invented service system.

Online publication date: Mon, 13-Sep-2021

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the European J. of International Management (EJIM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email