Examining privacy settings on online social networks: a protection motivation perspective Online publication date: Thu, 23-Mar-2017
by Tziporah Stern; Nanda Kumar
International Journal of Electronic Business (IJEB), Vol. 13, No. 2/3, 2017
Abstract: The easy accessibility of information on online social networks (OSN) such as Facebook, has boosted the significance of 'privacy settings' as a frontline of defence against information misuse. In this study a model is built based on the intersection of protection motivation theory (PMT), social exchange theory (SET), and privacy risk research to examine behaviour through both the use of privacy settings (adaptive/desirable behaviour) and the non-use of privacy settings (measuring maladaptive coping response). To validate the model a survey is conducted. Strong support was found for the mediating role played by PMT variables-cost, benefits, risk, and efficacy - on both maladaptive coping and adaptive behaviour. This research successfully applies PMT in the information privacy context and operationalises adaptive behaviour in a unique, but thus far unexplored, manner. It also identifies important risk antecedents to the PMT model which help further explain privacy on OSN.
Online publication date: Thu, 23-Mar-2017
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org