Strategic orientation, innovative operation strategies, and competitiveness of small firms in face of uncertainty: evidence from the Malaysian manufacturing firms
by Nezal Aghajari; Aslan Amat Senin
International Journal of Business Competition and Growth (IJBCG), Vol. 3, No. 3, 2014

Abstract: The purpose of this article is to develop a more fine-grained view of the strategic-orientation-competitiveness relationship by accounting for the mediating role of the innovative operation strategies of the firm. For this purpose, a new typology of innovative operation strategies was validated and used. Data from a survey of 201 firms in Malaysia was analysed using a structural equation modelling approach. Analysis revealed that assumptions of this models hold for small manufacturing enterprises. These findings have significant implications for the alignment between the firm's operation and strategy and unveil a new framework for competitiveness of small manufacturing firms.

Online publication date: Wed, 09-Apr-2014

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

 
Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Business Competition and Growth (IJBCG):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?


Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email subs@inderscience.com