Recent developments in demand forecasting for airline revenue management Online publication date: Tue, 21-Jul-2009
by Catherine Cleophas, Michael Frank, Natalia Kliewer
International Journal of Revenue Management (IJRM), Vol. 3, No. 3, 2009
Abstract: Revenue management for airlines strives to maximise revenue as the sum of fares earned through customer bookings. Since the internet enables customers to make more informed choices and low-cost carriers introduced the concept of restriction-free fares, forecasting for airline revenue management has faced new challenges. In addition, advances in dynamic pricing allow for a more sophisticated approach to pricing, but also ask for more information on customer reactions. This paper summarises recent developments in demand forecasting with regard to the prediction of demand in the airline industry. A classification by demand arrival, level, detruncation and behaviour is applied.
Online publication date: Tue, 21-Jul-2009
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