Sex, gender and self-concept: predicting web shopping site design preferences Online publication date: Fri, 19-Jun-2009
by Maureen E. Hupfer, Brian Detlor
International Journal of Electronic Business (IJEB), Vol. 7, No. 3, 2009
Abstract: Studies of sex differences in website design preferences often attribute these differences to gender roles and thereby directly link sex and gender identity. This paper, however, demonstrates the value of measuring specific self-concept traits that are associated with gender identity, rather than inferring them from sex. A survey collected website feature importance ratings and measured Self-Orientation (agentic or interdependent) and Other-Orientation (communal or interdependent) self-concept characteristics, and found these characteristics were better predictors than sex. High-Other individuals desired website features that facilitated comprehensive processing of information-rich environments, while High-Self respondents preferred features that improved processing efficiency and minimised effort.
Online publication date: Fri, 19-Jun-2009
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Electronic Business (IJEB):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org