Sustainable development through innovative design: lessons from the KCP method experimented with an automotive firm
by Maria Elmquist, Blanche Segrestin
International Journal of Automotive Technology and Management (IJATM), Vol. 9, No. 2, 2009

Abstract: All automotive firms are struggling to develop cars that are both environmentally friendly and profitable. As the field becomes more competitive, manufacturers need to find creative solutions and innovative ways to address environmental issues and provide enhanced value for customers. Eco-innovation involves the challenge of complementing classical Research and Development (R&D) processes with innovative design strategies: it cannot be limited to reducing a vehicle's environmental footprint; it must also revisit the value and performances encompassed in the offering. This change in 'design regime' calls for new managerial techniques. This paper is based on a collaborative research study with a European car manufacturer, examining the application of the Concept-Knowledge (C-K) design theory to explore how cars could be both environmental and economical. The case improves the understanding of the challenges of eco-innovation and provides an example of how the automotive industry can foster innovative capabilities in established R&D processes.

Online publication date: Tue, 09-Jun-2009

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Automotive Technology and Management (IJATM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email