Traders beware: an examination of the distribution of eBay sellers' online reputation
by Zhangxi Lin, Dahui Li, Wayne W. Huang
International Journal of Electronic Business (IJEB), Vol. 5, No. 5, 2007

Abstract: This research includes two studies based on online reputation scores and negative comments collected from In the first study, we found that lognormal distribution fitted better than power law distribution with sellers' reputation scores, and six-month Negative Feedback Rates were also log normally distributed; the 80/20 law was also applicable to online transaction volumes as well as negative feedback scores. The second study revealed that most complaints from buyers were not due to online fraud; buyers could be more responsible for online disputes than sellers. These results will help C2C buyers making right decisions in online trading.

Online publication date: Wed, 17-Oct-2007

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