Fostering entrepreneurial competencies for business model innovation - the case of Audi Denkwerkstatt
by Benedict Seiferlein; Oliver Gernsheimer; Dominik K. Kanbach
International Journal of Automotive Technology and Management (IJATM), Vol. 22, No. 4, 2022

Abstract: Corporate incubators are a phenomenon of increasing relevance to elicit business model innovation (BMI) within large firms. They equip talented employees with entrepreneurial competencies (ECs) to identify, build, and pursue new ventures. However, their specific approach in developing ECs conducive to BMI has been understudied so far. Based on an in-depth case study at Audi Denkwerkstatt, one of Germany's most successful corporate incubators in BMI, we investigate how ECs emerge along the incubation process. Specifically, our study suggests four distinct levers facilitating EC development: 1) a dedicated team of venture developers, coaching and guiding the intrapreneurs; 2) friendly internal coopetition among the intrapreneurs, sparking positive tension and higher performance; 3) co-living, nurturing continuous creative exchange, team intimacy, and trust; 4) co-working and early partnering in the start-up ecosystem. Our findings underline the importance of corporate incubators in developing ECs to effectuate BMI in the automotive industry.

Online publication date: Tue, 08-Nov-2022

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Automotive Technology and Management (IJATM):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email