Bridging the determinist-interpretivist divide in intercultural competence research Online publication date: Tue, 03-Mar-2020
by Julie Emontspool; Kristian Rune Hansen
European J. of International Management (EJIM), Vol. 14, No. 2, 2020
Abstract: This conceptual paper identifies and addresses limitations related to the conception of culture prevalent in intercultural competence research in both the management and marketing fields. Taking advantage of insights from both fields, it suggests means of addressing these limitations as productive avenues for future investigation. Doing so requires bridging the divide between determinist and interpretivist definitions of culture, which the paper accomplishes by building on Bourdieu's theoretical framework. This approach facilitates resolutions to three main criticisms of intercultural capital that emerge in light of the determinist-interpretivist divide: an overly static conceptualisation conflating culture and nation, underexplored power relations in the definition and development of intercultural competences, as well as a dearth of socio-historic contextualisation of intercultural competences. The paper contributes to existing knowledge by proposing directions for future research building on these points of criticism, thereby supporting cross-fertilisation between marketing and management research.
Online publication date: Tue, 03-Mar-2020
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.Complimentary Subscribers, Editors or Members of the Editorial Board of the European J. of International Management (EJIM):
Login with your Inderscience username and password:
Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.
If you still need assistance, please email firstname.lastname@example.org