Role of media in motivating career-oriented females in challenging the norms of patriarchy
by Priya Gupta; Mili Sharma
International Journal of Gender Studies in Developing Societies (IJGSDS), Vol. 3, No. 3, 2020

Abstract: The present study begins with a pertinent question. Do women have a choice on whether they want to embrace motherhood, or are they socialised so effectively into the role almost from their own birth that they do not recognise it as one? If marriage is near universal in India, so is motherhood - there is little scope for choice here. Now the major problem arises that "Is it necessary for career-oriented women to get married and sacrifice their career for the sake of family and motherhood?" or why cannot a career-oriented woman pursue her career and enjoy motherhood without involving herself in the intricacies of marriage? The study, with the help of focus group discussions, spread across four stratums aims to provide answers to these questions. It tries to make a case for surrogacy and in-vitro fertilisation (IVF). It introduces the concept of 'single mothers by choice' or 'choice moms' and tries to understand the mindset of Indian women by analysing its advantages, disadvantages and consequences.

Online publication date: Wed, 22-Jan-2020

The full text of this article is only available to individual subscribers or to users at subscribing institutions.

Existing subscribers:
Go to Inderscience Online Journals to access the Full Text of this article.

Pay per view:
If you are not a subscriber and you just want to read the full contents of this article, buy online access here.

Complimentary Subscribers, Editors or Members of the Editorial Board of the International Journal of Gender Studies in Developing Societies (IJGSDS):
Login with your Inderscience username and password:

    Username:        Password:         

Forgotten your password?

Want to subscribe?
A subscription gives you complete access to all articles in the current issue, as well as to all articles in the previous three years (where applicable). See our Orders page to subscribe.

If you still need assistance, please email