Article Comments

Contributions from readers on our articles are very welcome. This form will let us retrieve the current data in the database and allows us to consider your comments.

Strategic coopetition of global brands: a game theory approach to |Nike + iPod Sport Kit| co-branding
Flávio Rodrigues; Victoria Souza; João Leitão
International Journal of Entrepreneurial Venturing (IJEV), 2011 Vol.3 No.4, pp.435 - 455
16 + 9 =

Thank you for your feedback.

Return to top