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Investigating the effect of brand personality on customers' loyalty with moderating role of customers' commitment (case study: Tuka Transportation Co. (PLC), Esfahan, Iran)
Seyed Hasan Hosseini; Abolfazl Jannati Mashkani; Mohammad Mahdi Sadr Hashemi; Sayed Amin Abdellahi
International Journal of Markets and Business Systems (IJMABS), 2016 Vol.2 No.4, pp.263 - 275
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