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Effect of brand name and price on business to business (B2B) success: an empirical study on sample of food hypermarket retailers in Amman city
Sulieman Ibraheem Shelash Al-Hawary; Bahaà Abdul-Hafez Attallah Al-Nady; Main Naser Alolayyan
International Journal of Information and Coding Theory (IJICOT), 2013 Vol.2 No.2/3, pp.115 - 139
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