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Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda
Natália Munari Pagan; Karina Munari Pagan; Janaina de Moura Engracia Giraldi; Jorge Henrique Caldeira de Oliveira
International Journal of Business Forecasting and Marketing Intelligence (IJBFMI), 2024 Vol.9 No.3, pp.271 - 299
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