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An empirical study on channel attributes of online and offline channels based on Engel-Kollat-Blackwell (EKB) model
Riktesh Srivastava; Jitendra Singh Rathore; Harbhan Singh
World Review of Entrepreneurship, Management and Sustainable Development (WREMSD), 2021 Vol.17 No.6, pp.864 - 882
18 - 8 =

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