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Evaluating the influence of individuals' personality characteristics on the preference of choosing and buying goods with an emphasis on the moderating role of mental involvement
Seyed Fathollah Amiri Aghdaie; Hamidreza Talaie; Paria Soltanpour
International Journal of Productivity and Quality Management (IJPQM), 2020 Vol.31 No.4, pp.574 - 592
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