Title: The impact of social media on seeking individual's cosmetic procedures

Authors: Tariq Saeed; Esra AlDhaen; Ayman Saeed

Addresses: Dr. Tariq Hospital, Rd No. 3306, Manama, Kingdom of Bahrain ' Ahlia University, Building 41 Road 18, Al-Hoora 310, P.O. Box 10878, Kingdom of Bahrain ' Salisbury Hospital, Odstock Rd, Salisbury, SP2 8BJ, UK

Abstract: Social media is a force of the modern times and is taking over us at a fast rate. Apart from that, many makeup artists and beauty influencers create blogs on it to discuss their fashion and beauty routines. This has eventually lead to a massive effect created by these factors on the general population, especially in the GCC region, when it comes to opting for cosmetic procedures. This paper aims to investigate the influence of social media: seeking for cosmetic procedure, taking into account the issues that could be caused by attracting unqualified doctors to conduct the cosmetic procedure or implications of following wrong procedures It also explores different ways in which social media creates an impact on the rise in the trend of cosmetic procedures.

Keywords: plastic surgery; cosmetic procedures; Gulf Cooperation Council; GCC; social media.

DOI: 10.1504/IJEBANK.2019.099605

International Journal of Electronic Banking, 2019 Vol.1 No.3, pp.195 - 205

Received: 01 Aug 2018
Accepted: 06 Oct 2018

Published online: 10 May 2019 *

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