Title: IT-based entrepreneurship in sharing economy: the mediating role of value expectancy in micro-entrepreneur's passion and persistence

Authors: Xiaobei Liang; Jiang Jiang; Eldon Y. Li

Addresses: Department of Marketing, School of Economics and Management, Tongji University, Building A, Room 1807, No. 1239, Siping Road, Shanghai, China ' Department of Marketing, School of Economics and Management, Tongji University, Building A, Room 2017, No. 1239, Siping Road, Shanghai, China ' College of Business, Chuang Yuan Christian University, 200 Chung Pei Road, Chung Li, Taoyuan 32023, Taiwan; Tongji University, Shanghai, China; Sichuan University, Chengdu, China

Abstract: Sharing economy brings opportunities for a generation of micro-entrepreneurs. Through internet platforms such as Uber, micro-entrepreneurs give each other a lift and provide rental services. The current study investigates micro-entrepreneur related entrepreneurial passion, persistence and other variables. In addition, we examine the value expectancy as the important mediator. The results demonstrate that entrepreneurial passion has a significant impact on persistence. Further, perceived economic benefits and sustainability mediate the relationship between entrepreneurial passion and persistence. Entrepreneurs with entrepreneurial passion are, therefore, more likely than others to recognise economic and ecological values engendered by the sharing activities. This further promotes continuous sharing behaviours. This study provides a starting point for investigating the anticipatory mechanism through which passion energises persistence in micro-entrepreneurship in sharing economy. Finally, theoretical and practical implications are discussed.

Keywords: sharing economy; micro-entrepreneur; passion; value expectancy; persistence.

DOI: 10.1504/IJISCM.2018.098400

International Journal of Information Systems and Change Management, 2018 Vol.10 No.4, pp.352 - 373

Received: 18 Dec 2018
Accepted: 20 Dec 2018
Published online: 18 Mar 2019 *

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