Title: Business networks in Italian tourism. Case study: 'Rete Destinazione Sud'

Authors: Guido Migliaccio; Michelangelo Lurgi; Valentina Antonia Aufiero

Addresses: Department of Law, Economics, Management and Quantitative Methods, University of Sannio, Via Delle Puglie, 82, Benevento, Italy ' Ceo Giroauto Travel tour Operator, Rete Destinazione Sud, Via Trento, 64, Salerno, Italy ' Department of Law, Economics, Management and Quantitative Methods, University of Sannio, Via Delle Puglie, 82, Benevento, Italy

Abstract: The article presents a fitting experience that characterises Southern Italy, a known late economic and social area, although it has a lot of tourist attractions. It is added to others already presented expediencies in international literature but it has its own characteristics that make it peculiar for similar socio-economic situations. With favourable institutional and regulatory framework and thanks to the latest internet portals, the network concretises destination management' logics within the most widespread territorial marketing: it has already started projects in some limited areas, but they are destined to increase them in various homogeneous areas. Experience promotes scientific consideration on institutionalised partnership between public and private companies and it is also useful to find traces for desirable projects in different areas of the world.

Keywords: tourism business networks; Italian tourism; territorial marketing; destination management.

DOI: 10.1504/IJLTM.2018.097231

International Journal of Leisure and Tourism Marketing, 2018 Vol.6 No.2, pp.117 - 135

Received: 01 Mar 2018
Accepted: 19 Jul 2018
Published online: 05 Jan 2019 *

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