Authors: Sameh Tebourbi; Khouloud Neifar
Addresses: Faculty of Economic Sciences and Management of Sfax, Sfax University, Street of the Airport, 4.5 km, LP 1088, Sfax 3018, Tunisia ' Faculty of Economic Sciences and Management of Sfax, Sfax University, Street of the Airport, 4.5 km, LP 1088, Sfax 3018, Tunisia
Abstract: This paper aimed to identify the factors that affect consumers' behavioural intention to visit hotels by applying the theory of planned behaviour and the push and pull model, the popular typology of tourist motivation. This study used a survey data of 200 tourists who visited a hotel in Tunisia. The theoretical model was tested and confirmed via structural equation modelling (SEM). Results indicated that 'behavioural beliefs', 'subject norm' and 'pull factors', appeared to be significant predictors to behavioural intention. Marketing implications of the study are discussed.
Keywords: wellness; behavioural beliefs; subject norm; perceived behavioural control; tourist motivation; revisit intention.
International Journal of Leisure and Tourism Marketing, 2018 Vol.6 No.2, pp.86 - 95
Received: 19 Sep 2017
Accepted: 06 Dec 2017
Published online: 05 Jan 2019 *