Title: From the periphery to the centre: start-up and growth strategies for minority diaspora entrepreneurs
Authors: Indianna D. Minto-Coy
Addresses: Mona School of Business & Management, Faculty of Social Sciences, University of the West Indies, Mona Campus, Kingston 7, Jamaica
Abstract: Not all diasporans face the same opportunities and challenges in the entrepreneurial process. Some are forced to the periphery in terms of proximity to essential business resources and networks considered important for overcoming liabilities of foreignness, size and newness. The paper, therefore asks: how do diaspora entrepreneurs from the periphery and non-mainstream markets emerge, survive and grow? The question is addressed through the lens of social network theory and a case study of Golden Krust Caribbean Bakery and Grill (GK), the largest Caribbean eatery in the USA and its CEO and founder the Jamaican-born Lowell Hawthorne. The article underscores the role of family, co-ethnic networks as well as the cultural knowledge and resources from the country of origin in helping entrepreneurs from the periphery to start, grow and mainstream their enterprises.
Keywords: entrepreneurship; diaspora; diaspora entrepreneurship; enterprise; diaspora business; networks; business start-up; co-ethnic; transnational entrepreneurship; liabilities of foreignness; internationalisation; Caribbean; family; periphery.
International Journal of Entrepreneurship and Small Business, 2019 Vol.36 No.1/2, pp.189 - 215
Received: 08 Jul 2016
Accepted: 06 May 2017
Published online: 04 Dec 2018 *