Title: Factors affecting diffusion and adoption of information and communication technology among rural users in Khyber Pakhtunkhwa Province, Pakistan

Authors: Zahid Latif; Wang Lei; Zulfiqar Hussain Pathan; Sikander Hussain; Kaleem Khan

Addresses: School of Economics and Management, Beijing University of Posts and Telecommunications, Hadian District, 10, Xitucheng Road, Beijing, China ' School of Economics and Management, Beijing University of Posts and Telecommunications, Hadian District, 10, Xitucheng Road, Beijing, China ' School of Economics and Management, Beijing University of Posts and Telecommunications, Hadian District, 10, Xitucheng Road, Beijing, China ' Business School, University of International Business and Economics, Chaoyong District, China ' School of Economics and Management, Beijing University of Posts and Telecommunications (BUPT), Hadian District, 10, Xitucheng Road, Beijing, China

Abstract: The purpose of this study is to investigate and categorise the factors influencing diffusion and adoption of ICT in the rural areas of Pakistan. The research deals principally with common people of the rural areas of Khyber Pakhtunkhwa Province for adoption of ICT in their daily life. The sample size encountered was 330 respondents, who were selected through random sampling technique. Primary data was collected from people belonging to different races of life throughout the province. The results of the study were calculated by using confirmatory factor analysis (CFA) and structural equation modelling (SEM) techniques which show that the overall ICT diffusion and adoption is profoundly influenced by seven factors, including social, political, environmental, regulatory, technological, economic and legal. The study confirms a most significant impact of social and political factors upon ICT diffusion, whereas the remaining factors seem to have a moderate impact.

Keywords: ICT diffusion; confirmatory factor analysis; CFA; gross domestic product; GDP; Khyber Pakhtunkhwa; Pakistan.

DOI: 10.1504/IJITM.2018.095061

International Journal of Information Technology and Management, 2018 Vol.17 No.4, pp.349 - 370

Received: 19 Jul 2016
Accepted: 15 Dec 2016
Published online: 01 Oct 2018 *

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