Title: Website quality and evaluation: a perspective of Iranian airline industry

Authors: Reza Abbasi; Nafiseh Rezaei; Saeideh Esmaili; Zahra Abbasi

Addresses: Department of Business Management, University of Tehran, P.O. Box 14155-6311, Tehran, Iran ' Department of Business Management, University of Tehran, P.O. Box 14155-6311, Tehran, Iran ' Department of Business Management, University of Tehran, P.O. Box 14155-6311, Tehran, Iran ' School of Paramedical, Shahid Beheshti University of Medical Science, P.O. Box 198396-3113, Tehran, Iran

Abstract: Due to the blooming of internet and the use of online booking systems around the world, most airlines try to change the taste of costumers to shift from traditional distribution channels to the online ones, although not all of them are successful. Therefore, website quality is now considered as an inseparable component in attracting customers' attention. The current research aimed at evaluating the function of five top Iranian airlines website, according to an airline website evaluating model of fuzzy TOPSIS. The study also provided some suggestions in order to enhance the quality of the website.

Keywords: airline industry; website quality; website design; website evaluation; analytic hierarchy process; AHP; fuzzy TOPSIS; multiple criteria decision making; MCDM; Iran.

DOI: 10.1504/IJEB.2018.094868

International Journal of Electronic Business, 2018 Vol.14 No.2, pp.103 - 127

Received: 15 Dec 2017
Accepted: 24 Apr 2018

Published online: 20 Sep 2018 *

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