Title: An ontology-based coordination and integration of multi-channel online communication

Authors: Zaenal Akbar; Anna Fensel; Dieter Fensel

Addresses: Semantic Technology Institute (STI) Innsbruck, Department of Computer Science, University of Innsbruck, Innsbruck, Austria ' Semantic Technology Institute (STI) Innsbruck, Department of Computer Science, University of Innsbruck, Innsbruck, Austria ' Semantic Technology Institute (STI) Innsbruck, Department of Computer Science, University of Innsbruck, Innsbruck, Austria

Abstract: While multiple online communication channels have been available on the internet, coordination and integration of those channels have been challenging owing to the inter-operability limitation. Every channel has unique characteristics, and there is no standard format to interchange knowledge among them. In this paper, we propose an ontology-based model to represent communication activities on multiple channels uniformly, in a way that content publication to multiple channels can be coordinated and the received engagements from multiple channels can be integrated. We show how to apply the model to analyse multi-channel publications on popular social media channels from the tourism industry.

Keywords: online communication; multi-channel; coordinated publication; integrated user engagement.

DOI: 10.1504/IJMSO.2017.093646

International Journal of Metadata, Semantics and Ontologies, 2017 Vol.12 No.4, pp.219 - 231

Received: 18 May 2018
Accepted: 15 Jun 2018

Published online: 17 Jul 2018 *

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