Authors: Cristina Simone; Antonio La Sala
Addresses: Department of Management, Sapienza University of Rome, Via del Castro Laurenziano, 9 – 00161 Rome, Italy ' Department of Management and Innovation Systems, University of Salerno, Via Giovanni Paolo II, 132 – 84084 Fisciano (Sa), Italy
Abstract: The paper focuses on ethical purchase group (EPG) phenomenon as an alternative model of consumption (i.e., critical consumption), driven by care of community, wellbeing and social responsibility, where consumption itself is a language through which producers and consumers intertwine and exchange each other meanings, beliefs and values. Specifically, having underlined the social role of EPGs in orienting consumers choices, we aim to describe and give evidence of their capability to share knowledge and experiences among members in a virtuous process of mutual learning. Approaching the analysis from a historical perspective, thus, we frame ethical consumer behaviour as a coherent system of decisions inspired by sobriety, social equity and solidarity to offer a real, concrete alternative to consumerism and mass capitalism.
Keywords: critical purchase; EPG; ethical purchase group; community; social wellbeing.
International Journal of Environment and Health, 2018 Vol.9 No.2, pp.183 - 196
Received: 02 Feb 2018
Accepted: 24 Feb 2018
Published online: 25 Jun 2018 *