Title: The effects of sellers' entrepreneurial self-efficacy and remote work self-efficacy in online marketplaces: an empirical investigation

Authors: Zeying Wan; Yinglei Wang

Addresses: Sobey School of Business, Saint Mary's University, Halifax, Nova Scotia, B3H 3C3, Canada ' Fred C. Manning School of Business, Acadia University, Wolfville, Nova Scotia, B4A 2R6, Canada

Abstract: Online marketplaces foster electronic business on a global basis through standardised payment systems, logistics management, and interface designs. However, such standardised processes and features make it difficult for sellers in these marketplaces to differentiate from each other and achieve superior performance. In this study, we posit that entrepreneurial self-efficacy (ESE) and remote work self-efficacy (RWSE) of sellers play a synergistic role in enabling operational creativity, which in turn is a critical antecedent to their performance. We found supportive evidence for these hypotheses by analysing survey data on 267 sellers from Taobao.com, a major online marketplace in China.

Keywords: online marketplaces; e-business; ESE; entrepreneurial self-efficacy; RWSE; remote work self-efficacy; operational creativity.

DOI: 10.1504/IJEB.2018.092172

International Journal of Electronic Business, 2018 Vol.14 No.1, pp.28 - 48

Received: 17 Mar 2017
Accepted: 01 Jul 2017

Published online: 24 May 2018 *

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